What is seo and how does it works

What is SEO and How Does It Work?

Search Engine Optimization (SEO) is the practice of improving a website’s visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase organic (non-paid) traffic by optimizing different aspects of a website. When done effectively, SEO helps websites rank higher in search engine results pages (SERPs), making it easier for users to find relevant information.

How SEO Works

SEO works by optimizing various elements of a website to meet search engine algorithms' ranking factors. The key components of SEO include:

1. Keyword Research – Identifying words and phrases that users search for.
2. On-Page SEO – Optimizing content, headings, meta tags, and images.
3. Technical SEO – Improving website speed, mobile-friendliness, and security.
4. Off-Page SEO – Building backlinks and increasing website authority.

By implementing these strategies, businesses can improve search rankings, attract more visitors, and enhance their online presence.